How MBS Built His Empire: Power, Vision & Unmatched Influence
A sharp, in-depth look at how Crown Prince Mohammed bin Salman leveraged vision, wealth, and power to reshape Saudi Arabia — and project his influence across the world.
Mohammed bin Salman, often referred to as MBS, is one of the most influential figures of his time. At a surprisingly young age, he gained power, initiated wide-ranging reforms, and reshaped the future of Saudi Arabia. But how did he achieve this? His story is one of ambition, strategy, and a daring vision that few leaders dare to imagine.
1. The Launchpad: Consolidating Power
MBS’s rise began when his father, King Salman, ascended to the throne in 2015. He quickly took on significant roles, including defense, major economic choices, and reform initiatives.
He acted decisively to strengthen his influence by sidelining internal rivals, centralizing authority, and appointing trusted allies to key positions.
This effort was not just about climbing the ranks; it was about reshaping the entire structure.
2. Vision 2030: The Grand Blueprint
MBS’s flagship initiative is Vision 2030, a broad plan aimed at transforming Saudi Arabia from an oil-dependent nation to a diverse, high-tech economy.
The plan impacts every aspect of society:
Boosting non-oil sectors such as tourism, entertainment, and technology.
Reforming public institutions, restructuring ministries, and improving efficiency.
Investing in smart infrastructure and digital technologies to help the country advance.
Vision 2030 is the backbone of MBS’s empire; it is bold, risky, and transformative.
3. The Power of the Public Investment Fund (PIF)
A key element of MBS’s strategy is the Public Investment Fund (PIF). Under his leadership, it shifted from a low-profile state vehicle into a global financial powerhouse.
The PIF’s investments now range from tech startups to sports, entertainment, and large real estate projects.
This fund provides MBS with the means to advance Vision 2030 initiatives, including NEOM, Qiddiya, and other innovative developments.
By channeling the kingdom’s reforms through the PIF instead of traditional bureaucratic methods, he treats Saudi Arabia almost like a fast-growing startup.
4. Social Reforms: Reimagining Saudi Society
MBS’s impact goes beyond the economy; he is reshaping society as well:
He eased many social restrictions, allowing women to drive, curbing the power of the religious police, and expanding access to entertainment, cinema, and concerts.
Education and job reforms have also increased opportunities, especially for Saudi youth.
These changes are not just about modernization; they create a social contract. There’s a promise that change will bring economic growth along with a more dynamic everyday life.
5. Soft Power & Global Ambition
MBS is building Saudi Inc. as a global brand:
Through the PIF and Vision 2030, he invests heavily overseas to enhance Saudi Arabia’s financial influence.
He employs high-profile projects—like investments in sports, international gatherings, and tech collaborations—to reshape the global image of Saudi Arabia.
His philanthropic and cultural efforts, such as the Misk Foundation, further extend influence by supporting the next generation of Saudi talent.
6. Legacy Projects: NEOM, Heritage & Innovation
MBS’s empire is not only about financial gain; it also focuses on legacy:
NEOM, his futuristic city in the desert, combines sustainability, technology, and urban innovation.
He has also led efforts to restore historical mosques, merging tradition with ambition.
His reforms are not superficial; they aim to redefine Saudi identity for a post-oil world.
7. Controversies & Risks
No empire of power exists without controversy. MBS’s rise has serious ethical and political implications:
Critics highlight crackdowns on dissent, allegations of authoritarianism, and concerns about human rights.
Massive projects and high-stakes investments carry risks; not every Vision 2030 initiative is guaranteed to succeed.
Concentrating so much power in one person is risky; while it allows for quick decisions, it also creates vulnerabilities.
8. The Big Picture: Influence That Transcends Borders
MBS is not just consolidating power within Saudi Arabia—he is building a global legacy. His vision, supported by extensive financial resources, is turning his crown into a tool of influence.
Through Vision 2030, the PIF, social reforms, and landmark projects, he is crafting a future where Saudi Arabia regains its economic and cultural significance.
His empire is not just about royalty; it is modern, dynamic, and deeply strategic.
Conclusion: The Architect of a New Kingdom
Mohammed bin Salman’s ascent has been swift, but it was not coincidental. His power is founded on a clear vision, high-stakes strategy, and a readiness to redefine tradition. He is not just ruling; he is rethinking what Saudi Arabia can become in the 21st century.
Whether history views him as a reformer, a royal magnate, or something in between, one thing is clear: MBS has built an empire on his own terms.